A display stand is a tall stand with a TV screen on top. The stand can be used at home for entertainment purposes. However, they are more popular for businesses. The good thing about display stands is that they can be used in various settings.
You can place them in your business establishment’s lobby while customers are waiting for their turn. During this time, you are advertising your business to them as they see updates about your business.
You may also place the stands in public areas. Malls, markets, schools, and concert halls are among the most popular places for display stands. The ads on screen can be played over and over again. Since the stand is placed in public areas, there is tremendous potential for letting hundreds of people see the ads.
This is why using a TV display stand for advertising is still effective. Some people would say that it is an old advertising technique and is already obsolete. The truth is that if you are running a small business and you are only targeting a small group of people, these display stands are still effective.
Easy to use
Even if you only assign one person to deal with the TV stand, it can be done right away. Once the stand is assembled, the ads can be played repeatedly. You can also dismantle the stand easily. Taking it to another location won’t take much time.
The only thing you have to think about is the ad to be played on screen. You have to make sure it is short, but of high quality. You should also have several ads so that you won’t just repeat the same information in a very short time interval.
Think about the most important information you want to share with your target audience. If you have just opened your business, tell them directly what your business is about. Let them know what products you sell, how much they cost and what benefits they get out of purchasing your products. It also helps if you tell them more about what makes your products unique from others that already exist.
Track the progress
Once you have shown the ads via display stands, you should find a way to determine how effective they are. There is no point in putting up ads if you don’t track their effectiveness. You need to know if people appreciate what you have put out or you need to make some changes. This has to be constantly done so that your effort to advertise via display stands won’t go to waste. Start now to see great results from using display stands.
Image via freedigitalphotos.net (Ohmega1982)