Choosing a new design agency to help you along the way with your business can be a challenging time; there’s so much to think about and so many different options out there.
Because of this, for the sake of your business, you can’t just go for the first agency that you come across and it’s essential that you’re thorough throughout the selection process.
In order for you make your choice as quickly and efficiently as possible, there are some crucial factors that you need to consider and here’s a quick guide to help you along the way:
Look at their portfolio thoroughly
Many design agencies will make bold claims about being the best agency in the local area and, while those claims may be true, evidence is still required. Being the best in the business doesn’t necessarily mean that they’ll be the best for your business, so it’s always a wise choice to carefully look at portfolios.
We spoke to Liquid Bubble who said: “Any design agency that is worth engaging with will have a portfolio for you to look through. Viewing an agency’s portfolio is so important because you have to like what they do.”
“Their portfolio will most likely show some of their best work so, if you don’t like that or don’t feel like it really fits your business’ branding, it’s probably time to start looking at other design agencies.”
Similarly, check the portfolio for any work which falls into the category of your field. It’s not the end of the world if the agency you have in mind hasn’t done any work in the field of your profession, but it’s certainly an added bonus if they have.
Consider your brief before you consider an agency
When you’re thinking of getting in touch with a design agency, it’s best to have your brief in place before making that initial contact. When you do get in touch, bring up the following points in your brief:
- The problem that you wish to solve through the agency.
- How you wish to measure the agency’s success (an example of this could be sales targets).
- The budget and size of the project at hand.
Bringing all of these points up at the start will ensure that both you and the agency are on the same page so that there’s less room for error if you do decide to take the plunge and go with that agency. If you’re struggling to write your brief, take a look at this website which can provide you with sample briefs.
Check their references
Once you have narrowed your choices down to a few agencies, it’s time to check their references. This should be a standard practice and most reputable design agencies will offer you at least five different references – we recommend asking for more.
It can be difficult to decipher key points when looking at references but, if you read between the lines, you should get a clear enough idea of exactly what the agency does and how well they do it. For more on why checking references is of the utmost importance, read this post.